I’m Troy. With over 14 years of creative experience in graphic design, I’m a UI designer who adapts fast and gets things done. Previously built interfaces at Wolfe, now freelancing.
Work
Designing a new video feature for music streamers, driving a 33% surge in new subscriptions
Designing for Growth: Enhancing TXVacation’s UX to Drive Sales and B2B Partnerships
Card-Linked Gifting, Reimagined: A Frictionless User Experience
About
I’m a UI designer with over 14 years of experience in graphic design. Currently freelancing and developing a passion project of mine—stay tuned.
I’m the type of designer who is driven by curiosity, impact, and a focus on the details. I thrive on designing experiences that have a broad reach and a lasting value.
Outside of design, I’m usually watching the Knicks (3rd seed this year!), a running around with my camera, walking my 2 dogs and trying not to get the leashes tangled, or finding the next Yankees hat to buy.
Experience
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Redesigned a landing page, cutting bounce rate from 58% to 35%, improving engagement & retention.
Optimized Figma workflows, reducing design time by 30%.
Boosted checkout conversion by 3% using Smartlook data to identify pain points during checkout.
Built a card-linked gifting platform, enabling client-managed reward programs.
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Managed user research activities including surveys, interviews, and usability testing sessions.
Created high-fidelity wireframes and interactive prototypes to communicate design decisions.
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Designed social media graphics and content for 5 brands with 200,000+ followers.
Increased engagement 200% through visuals, giveaways & data-driven marketing.
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Designed social, web & marketing materials across multiple channels.
Delivered 90+ projects ($1M+ revenue), meeting 98% of deadlines under budget.Item description